{"id":4241,"date":"2026-04-03T10:41:01","date_gmt":"2026-04-03T07:41:01","guid":{"rendered":"https:\/\/digitalagent.bg\/?p=4241"},"modified":"2026-04-03T10:46:18","modified_gmt":"2026-04-03T07:46:18","slug":"grand-assistant-%d0%ba%d0%be%d0%b3%d0%b0%d1%82%d0%be-ai-%d0%b2%d0%b5%d1%87%d0%b5-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b8-%d0%b7%d0%b0-%d1%85%d0%be%d1%82%d0%b5%d0%bb%d0%b8%d0%b5%d1%80%d1%81%d1%82%d0%b2","status":"publish","type":"post","link":"https:\/\/digitalagent.bg\/en\/grand-assistant-%d0%ba%d0%be%d0%b3%d0%b0%d1%82%d0%be-ai-%d0%b2%d0%b5%d1%87%d0%b5-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b8-%d0%b7%d0%b0-%d1%85%d0%be%d1%82%d0%b5%d0%bb%d0%b8%d0%b5%d1%80%d1%81%d1%82%d0%b2\/","title":{"rendered":"Grand Assistant: when AI is already working for the hospitality industry in Bulgaria"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4241\" class=\"elementor elementor-4241\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8830f11 e-flex e-con-boxed e-con e-parent\" data-id=\"8830f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7c407 elementor-widget elementor-widget-text-editor\" data-id=\"2b7c407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember54\" class=\"ember-view reader-text-block__paragraph\">We are proud to share that a project that we at Digital Agent worked on for a long time, with a lot of dedication and attention to every detail, is now a reality \u2014 and is finding a place in the national media.<\/p><p id=\"ember55\" class=\"ember-view reader-text-block__paragraph\"><strong>Grand Assistant<\/strong> is the first AI chat bot for hotel reservations in Bulgaria and is already working in three of the most prestigious hotels in the country \u2014 <strong>Grand Hotel Therme, Grand Hotel Bansko and Grand Hotel Sveti Vlas<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76aecb5 e-flex e-con-boxed e-con e-parent\" data-id=\"76aecb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-832fd43 e-con-full e-flex e-con e-child\" data-id=\"832fd43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f477f9 elementor-widget elementor-widget-image\" data-id=\"2f477f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-1024x683.jpg\" class=\"attachment-large size-large wp-image-4073\" alt=\"\" srcset=\"https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-1024x683.jpg 1024w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-300x200.jpg 300w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-768x512.jpg 768w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-1536x1024.jpg 1536w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-2048x1365.jpg 2048w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/02\/robot-handshake-human-background-futuristic-digital-age-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf6bd3 e-con-full e-flex e-con e-child\" data-id=\"ddf6bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e22873a e-con-full e-flex e-con e-child\" data-id=\"e22873a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7b85b elementor-widget elementor-widget-text-editor\" data-id=\"fd7b85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is not just another technological solution. This is an example of how artificial intelligence can be applied in a practical, workable, and measurably useful way in a real business environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ded5f8 e-flex e-con-boxed e-con e-parent\" data-id=\"8ded5f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-065ebbc elementor-widget elementor-widget-text-editor\" data-id=\"065ebbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Behind this project are months of intensive work, lots of planning, testing and constant optimization. We built integrations with <strong>Clock PMS<\/strong>, we developed AI agents, created customized system prompts for each individual hotel, and went through countless improvements and refinements to arrive at a solution that was not just innovative, but truly effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a54507 e-flex e-con-boxed e-con e-parent\" data-id=\"8a54507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5489b2d elementor-widget elementor-widget-image\" data-id=\"5489b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-1024x537.png\" class=\"attachment-large size-large wp-image-4243\" alt=\"\" srcset=\"https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-1024x537.png 1024w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-300x157.png 300w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-768x403.png 768w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-1536x806.png 1536w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28-18x9.png 18w, https:\/\/digitalagent.bg\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-31.03.2026-\u0433.-14_22_28.png 1730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b3d5e e-flex e-con-boxed e-con e-parent\" data-id=\"54b3d5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2c79a elementor-widget elementor-widget-text-editor\" data-id=\"6a2c79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">As is often the case with truly important projects, some of the most valuable work was done not only during working hours, but also late at night, sometimes at 2 a.m. That&#039;s part of the process when you create something new \u2014 attention to every detail, perseverance, and a desire to achieve the best possible result.<\/p><p id=\"ember62\" class=\"ember-view reader-text-block__paragraph\">The most important thing for us is that <strong>Grand Assistant is not a final version, but a beginning<\/strong>. The system is constantly evolving, learning, improving, and becoming more useful for both hotels and their guests. This is where we see the true value of AI \u2014 not as a one-time innovation, but as a living technology that grows with the business and its needs.<\/p><p id=\"ember63\" class=\"ember-view reader-text-block__paragraph\">For hotels, this means faster and more effective communication, better service and the ability to meet the expectations of modern consumers. For guests, it means an easier, faster and more convenient way to get the information they need and make their reservation.<\/p><p id=\"ember64\" class=\"ember-view reader-text-block__paragraph\">We believe that technology makes sense when it solves real problems and creates a better experience for people. Grand Assistant is exactly that kind of project for us \u2014 an intersection between innovation, practicality, and real business value.<\/p><p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\"><strong><em>Technology is no longer just the future. It&#039;s here.<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0413\u043e\u0440\u0434\u0438 \u0441\u043c\u0435 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438\u043c, \u0447\u0435 \u043f\u0440\u043e\u0435\u043a\u0442, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0432 Digital Agent \u0440\u0430\u0431\u043e\u0442\u0438\u0445\u043c\u0435 \u0434\u044a\u043b\u0433\u043e, \u0441 \u043c\u043d\u043e\u0433\u043e \u043e\u0442\u0434\u0430\u0434\u0435\u043d\u043e\u0441\u0442 \u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a\u044a\u043c \u0432\u0441\u0435\u043a\u0438 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/4241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/comments?post=4241"}],"version-history":[{"count":4,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/4241\/revisions"}],"predecessor-version":[{"id":4246,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/4241\/revisions\/4246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/media\/4243"}],"wp:attachment":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/media?parent=4241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/categories?post=4241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/tags?post=4241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}