{"id":703,"date":"2025-08-06T10:45:24","date_gmt":"2025-08-06T07:45:24","guid":{"rendered":"http:\/\/digitalagent.bg\/index.php\/2025\/08\/06\/the-500-rebrand-that-made-our-client-look-like-a-fortune-500\/"},"modified":"2026-02-09T13:37:25","modified_gmt":"2026-02-09T11:37:25","slug":"the-500-rebrand-that-made-our-client-look-like-a-fortune-500","status":"publish","type":"post","link":"https:\/\/digitalagent.bg\/en\/the-500-rebrand-that-made-our-client-look-like-a-fortune-500\/","title":{"rendered":"Ethics, energy efficiency and AI satellites: horizons beyond 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"703\" class=\"elementor elementor-703\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-412c3522 e-flex e-con-boxed e-con e-parent\" data-id=\"412c3522\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1428e523 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"1428e523\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Alongside the technical improvements is a broader understanding of responsible AI. Microsoft emphasizes that human oversight will remain a core element, and organizations must set boundaries for what agents can and cannot do. A new generation of AI companions, like the Copilot Companion, will make everyday tasks easier\u2014providing news and weather updates, understanding web content, and helping with decision-making.<\/p>\n<p>At the same time, AI infrastructure is becoming more efficient. Although data center workloads have increased ninefold since 2010, power consumption has only increased by 10 %. Microsoft is working with partners like AMD, Intel, and NVIDIA to build more efficient hardware\u2014from custom chips (Azure Maia and Cobalt) to liquid cooling. The company is aiming for data centers that don\u2019t use water for cooling and rely on low-carbon materials and renewable energy. This will make AI solutions more environmentally friendly and sustainable, which is key for the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0423\u0441\u043f\u043e\u0440\u0435\u0434\u043d\u043e \u0441 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u044f \u0432\u044a\u0440\u0432\u0438 \u0438 \u0440\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u0437\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0435\u043d AI. Microsoft \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0432\u0430, \u0447\u0435 \u0445\u0443\u043c\u0430\u043d\u043d\u0438\u044f\u0442 \u043d\u0430\u0434\u0437\u043e\u0440 \u0449\u0435 \u043e\u0441\u0442\u0430\u043d\u0435 \u043e\u0441\u043d\u043e\u0432\u0435\u043d \u0435\u043b\u0435\u043c\u0435\u043d\u0442, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":695,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,33],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-32","category-ai--"],"_links":{"self":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":12,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":4015,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/posts\/703\/revisions\/4015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/media\/695"}],"wp:attachment":[{"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalagent.bg\/en\/wp-json\/wp\/v2\/tags?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}